The Positivity Advantage: Boosting sales through optimism

One of my favorite moments in life is walking into a business and making a genuine connection with a friendly cashier at the grocery store, or a waiter who actually cares about the answer when they ask about my day.

Interactions like these do more than ads, loyalty programs, and reward points ever could. People want to return to businesses where they feel welcomed, appreciated and valued, especially for important purchases.

A positive sales staff makes your business one of the places customers love. A positive sales staff sounds like common sense, but actually having it can be a challenge. Infusing positivity into the sales routine is a surefire way to boost sales – as long as it’s done right!

The Power of Positivity

When someone goes into a brick-and-mortar store rather than shopping online, it’s because they are seeking human connection. Perhaps they have questions for an expert to answer. Maybe they’re excited about a purchase and want to share the feeling. Whatever the reason, positivity is what powers the sense of connection they want.