Deliver a Michelin Star experience

As many of you know, I don’t call visitors to a jewelry store “customers” or even “clients.” I always call them “guests.” It seems quirky, but it helps define how I see the most successful stores: The sales teams are warm and service-minded. The showrooms are comfortable and inviting. The guests feel welcome and want to return.

Jewelry is a luxury product that deserves luxury service. Travel is a luxury, too, and no one does luxury quite like the hospitality industry. My work involves a lot of travel, and I’m always paying attention to details.

I recently dined at a Michelin-star restaurant. The beach front location was beautiful. The food was some of the best my wife and I have ever eaten. The plating was elegant and impressive – and you know what it takes to impress a jeweler! We were most impressed by the service. The young wait staff were warm, welcoming, and professional. After we placed our order, two waiters brought it to our table so our food would arrive at the exact same time, down to the second. These waiters appeared almost magically when we needed something, yet they didn’t hover. They allowed us to enjoy dining on exquisite food in an atmosphere of perfect hospitality.